The specialist you talk to runs your ads
OrangePulse exists for brands that want expert Amazon PPC without the layers of a big agency.
Hi, I'm Jyoti Prakash Pradhan.
I manage Amazon advertising for brands selling in the US, UK, Germany and Canada. My work sits at the intersection of data and strategy: search term and n-gram analysis, clean campaign architecture, and bidding built on real break-even math.
Every account I take on gets my direct attention. No hand-offs, no templated reports, and no chasing a low ACoS at the cost of growth. The goal is simple: more total sales, stronger organic rank and a TACoS your business can profit from.
Outside client work, I build internal tools that make PPC analysis faster and share what I learn about Amazon advertising on LinkedIn.
Principles behind every account
Profit over vanity metrics
ACoS is a tool, not the goal. We manage to TACoS, margin and total growth.
Decisions from data
Every bid and negative is backed by search term data, not hunches.
Radical transparency
You'll always know what changed, why, and what we expect to happen.
Tools we use to find the wins
What our clients say
Straight from the people whose accounts we manage.
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See exactly where your budget leaks. Then decide what's next.
We review your Amazon Ads account live on the call and give you a clear, prioritized list of fixes. Keep the plan whether you hire us or not.
- Wasted spend and irrelevant search terms
- Campaign structure and bid gaps
- Quick wins to lower ACoS this month
- A growth plan for your marketplaces
No obligation · Limited spots each week